Customer orientation (client centricity) is a strategic approach through which organizations align their decisions, processes, and culture around customers’ needs and expectations. It is not just about selling a product or service, but about creating positive and relevant experiences at every interaction.

In most modern organizations, the difference between a good manager and an effective leader is no longer just about job titles—it is about impact. While operational management ensures the functioning of day-to-day activities, leadership transforms teams, guides change, and creates an environment where people can perform at a high and sustainable level.

In a world where the professional rhythm is increasingly fast, task volume is constantly growing, and the pressure to deliver quickly exists in almost every role, the ability to prioritize correctly becomes one of the most important skills. Prioritization is not just an organizational exercise—it is a strategy for deciding what deserves your attention, when, and why. In fact, the efficiency of a day is not determined by how many tasks you check off, but by the quality of the decisions you make b